Understanding and empathizing with user needs comes first

Great product experiences help users find what they're looking for, teach them something new, connect them to others, and anticipate their needs all along the way. The best UI is often invisible, as it extends the user's existing mental models instead of presenting barriers to completing their tasks and goals.

I love systems and patterns and generally believe less is more

I am a conceptual and strategic thinker who enjoys creating systems across experience, visual, and interaction design that bring meaning and utility to users. I strive for beauty through simplicity.

Once users needs and pain points are understood, I believe that ideation followed by rapid prototyping, testing validation, and iterative design with applied learnings produce the best experiences. We should not be afraid to fail fast; to quickly reveal areas for improvement or to realize sooner rather than later that we should stop and pivot to mitigate wasting time and effort.

As a problem solver I welcome all challenges and enjoy collaborating with all disciplines

I have over 23 years of experience, leading and creating award winning digital product and interactive experiences. My curiosity fuels my passion to continuously learn and grow. I'm excited about exploring the new interaction models of emerging UI's.

In managing and mentoring my creative teams, I seek to advance each member to grow to their greatest potential. I want to ensure success for the team as well as each individual.

Awards & Recognition

Google: 13 spot bonuses & 23 peer bonuses (2018 - 2024)
Communication Arts: Interactive Winner 2017
Cannes Lions: Silver (x2) + Bronze 2016
Clio Awards: Gold + Silver + Bronze (x2) 2016
One Show: Silver Pencil 2016
IAB MIXX: Bronze 2016
Epica: Bronze 2016
The Webby Awards: Website Finalist 2016
Type Directors Club: Certificate of Typographic Excellence 2016
Type Directors Club: Feature in the Annual of the Typography 37, 2016
Cannes Lions: Bronze 2014
FCS: Gold Award 2011
FCS: Silver Award 2011
STEP: Best of Web 2007
BDA: Silver Award 2007
Promax: Gold Award 2007
Promax: Silver Award 2007
Graphic Design: USA Awards Annual 2003
Graphic Design: USA Awards Annual 2002
WebAward Competition 2002: Standard of Excellence

Education

• BA in Graphic Design & Media Arts – University of California Los Angeles
• Certification in Fashion Design – Parsons School of Design

Interests

• Traveling
• Antiques
• Astronomy
• Music