Client: Citizens Bank

Agency: Ogilvy

Role: Senior Art Director, UX

Animation: Jason Shevchuk

Citizens Bank wanted to take a product based approach to bolster their brand philosophy, Good Banking is Good Citizenship™ in the digital space.

The idea was a rich banking tool that could be used as a live video conferencing customer service product as well as serve as a stand alone iPad app. 

I lead the interaction and UI design and art directed the video shoot, to create this proof of concept video.