CHALLENGE

Get old and new fans engaged with the latest Bob Dylan record release in a standout way. With all the music available in various channels these days, it’s hard to get noticed. With a timeline of a little less than two months, we needed to make a huge impact in promoting Bob Dylan’s next release.

IDEA

Let fans recreate the studio experience by getting hands on through mixing, listening or singing in the historical studio sessions that produced classics such as, Like a Rolling Stone.

To create a fully immersive virtual studio experience we integrated as much of the historical content Sony Legacy had available to provide contextual texture, painting a very detailed picture of those sessions through a combination of rich visuals, sound bytes and text.
 

Join the Jam Session

Become the studio mixer through the manipulation of the four individual stems (tracks) of the song, Like a Rolling Stone.

Join the Listening Session

Dive into the history by listening to outtake samples and read about the stories from each of the six sessions on the timeline between 1965 - 1966. 

Client: Sony Legacy

Agency: Havas

Role: Creative Director, Visual UI & XD Design, Sound Design

Group Creative Director: Can Misirilioglu

Visual Design: Woonji Kim, Soobin Park

XD/UX: Joe McHeffy

Sound Design: Brandon Jiacona

Developers: Dalton Ridenhour, Joe McHeffy, Jian Xu, Jad Mintun

Copy: Charles Marrelli

VISIT SITE »

THE RESULTS

At launch the site was immediately picked up by the media:

Rolling Stone.com - Mix Bob Dylan's 'Like a Rolling Stone' on 'Cutting Edge' Site

The Verge.com - Studio A Revisited lets you pretend you're Bob Dylan's studio engineer

LA Times.com - How does it feel to sing like Bob Dylan? Find out here
 

The site was well received by visitors:

20.1 minutes average session duration for the top quintile

51.6% organic visitors under the age of 44

It went on to win 14 honors and awards, that includes Cannes Lions, Clios, One Show and more.

MY ROLE

After the overall concept and initial look and feel had been approved by Sony, I partnered with the team with responsibility of realizing it as a responsive website experience. From design all the way through launch, I managed the team and meet with the client regularly to present the progress. I directed and oversaw the visual design, XD, and copy team on a very aggressive timeline of about three weeks to finish the first phase of the site by the album release date.

I was hands on in designing the UI for the desktop Jam Session stems experience, selecting and editing audio cues and samples, and working closely with the dev team during build and QA to preserve the integrity of the design and provide creative solutions to user testing and technical issues.